As a person who enjoys watching commercials only during the Super Bowl, I have to admit, I find myself paying attention to Target’s ads throughout the entire year— they’re genius. The ads are simple, direct, and entertaining. There are no tacky voiceovers, no one telling you to do this or that in order to benefit the most, and no obnoxious demonstrations of whatever product the ad is pushing.
The 15-second ad is the perfect time span for an ad because a viewer’s attention is usually lost after that. And, the ad gets the point across without having a spokesperson screaming about the product to grab the viewers’ attention.
But going beyond that, Target advertises products that people actually need. Everyday things like bread for peanut butter and jelly sandwiches, shampoo and diapers are products that hit close to home in most demographics.
Target, and its advertising department, clearly understand the company’s demographic and know how to effectively reach the target audience. The commercials span all generations for all different types of everyday needs, but they effectively communicate who is the ad is aimed at and what product they promote without having to shove the product in the viewers’ face.
Ending the commercial with a screen shot of the product and the price it’s selling at also allows the ads to be direct in a short amount of time. Target has figured out a way to promote and sell their product by taking everyday life occurrences, such as bad breath, and simply suggesting the product that will remedy the situation found in the commercial, and in real life.
I'm pretty sure that's a riff from "Temptation" by New Order at the end of the first embed. I'll give it to ya, these ads are clever, but I'd have my Official Music Snob card revoked if I got behind using that GENIUS in a silly little effort to flog bread. : )
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